Other Resources
|
E-Mail Marketing For Dummies
|
Music Books > Neil Diamond > Item 1
 |
E-Mail Marketing For Dummies
|
by John Arnold
Sales Rank: 11479
|
List Price: $21.99
$14.95
At Amazon
on 12-29-2007.
|
|
Features
Paperback: 336 pages
Publisher: For Dummies November 19, 2007
Language: English
ISBN-10: 0470190876
ISBN-13: 978-0470190876
Product Dimensions:
9.2 x 7.3 x 0.8 inches
Shipping Weight: 1.2 pounds
Book Description
E-mail Marketing For Dummies provides a trusted source of information on proven strategies for launching and conducting an effective e-mail marketing campaign designed to drive sales and enhance product/brand reputation. Author John Arnold is a highly experienced e-mail marketing guru. The book covers: - Building a list
- Determining proper format and frequency
- Creating an effective message
- Getting your message to the inbox
- Tracking results
- Working with new e-mail technologies - mobile devices, etc.
- Steering clear of spam techniques
Back Cover Copy
Send your message to the inboxes of the world
Develop a winning strategy, build a quality e-mail list, and find success
Discover how to:
Combine e-mail with other marketing media
Comply with anti-spam laws
Set reasonable objectives
Brand your e-mails
Build relationships with your customers
Increase your open rate
Done properly, e-mail marketing is highly effective. This book tells you how to use e-mail marketing properly and effectively so that no one sees you as a nasty spammer. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working.
John Arnold is an e-mail marketing expert and the regional Development Director for Constant Contact, a leading provider of e-mail marketing tools for small businesses. He is a trusted source for small business marketing expertise.
|
E-Mail Marketing For Dummies
Updated on 12-29-2007.
|
|
NOTICE: All product prices, availability, and specifications
are subject to verification by their respective retailers.
(C) Copyright 1996-2002 Musicbookshops.com. All Rights Reserved
Contact Us
Privacy Policy
Last Modified : 12-29-2007
|
