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Music Books > Jon B > Item 6
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You Are the Message
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by Roger Ailes and Jon Kraushar
Sales Rank: 19800
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List Price: $16.95
$11.53
At Amazon
on 12-29-2007.
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Features
Paperback: 256 pages
Publisher: Currency August 20, 1989
Language: English
ISBN-10: 0385265425
ISBN-13: 978-0385265423
Product Dimensions:
8.1 x 5.5 x 0.8 inches
Shipping Weight: 8.5 ounces
Product Review
"A first-class book that takes you behind the podiums with the big names in politics and industry. Don't say a word until you get through this one." --The Wall Street Journal
Accomplished Media Master Reveals Deepest Secrets of Powerful Communication in a Brilliant Bestseller
"on the money when it comes to the techniques of public speakinginteresting reading, just as Ailes himself is an interesting man." --Sam Donaldson, ABC TV coanchor of "Prime Time Live" and ABC News correspondent
"practical, sensible and entertaininga wonderful store of anecdotesAiles, unlike so many self-help book authors, has a record of success to back up his advice." --Miami Herald
"one of the best books I've ever read." --Marvin Kitman, media critic, Newsday
"here is truly the chance of a lifetime with one of the best speech coaches in America." --CNN
"a tremendous help for somebody who wants to go out--or has to go out--and communicate." --ABC Talkradio
Book Description
"You are the message." What does that mean, exactly? It means that when you communicate with someone, it's not just the words you choose to send to the other person that make up the message. You're also sending signals about what kind of person you are--by your eyes, your facial expression, your body movement, your vocal pitch, tone, volume, and intensity, your commitment to your message, your sense of humor, and many other factors.
The receiving person is bombarded with symbols and signals from you. Everything you do in relation to other people causes them to make judgments about what you stand for and what your message is. "You are the message" comes down to the fact that unless you identify yourself as a walking, talking message, you miss that critical point.
The words themselves are meaningless unless the rest of you is in synchronization. The total you affects how others think of and respond to you.
Owner Reviews, Ratings, Comments and Criticism
This review is from: You Are the Message (Paperback)
Helps you understand how to present yourself better in public, on camera, etc. I really liked his listening tips. I think listening is the lost art of evangelism. You have to learn to listen if you are going to become good at marketing. Take a look at these tips to help you become a better listener from the book: 1. Relax and clear your mind if someone is speaking to you, so that you're receptive to what they're saying. 2 Never assume that you have heard correctly because the first few words have taken you in a certain direction. Most listening mistakes are made by people who only hear the first few words of a sentence, finish the sentence in their own minds, and miss the second half. 3. Learn to speed up your point of contact as a listener. The second you hear a sound coming from another person concentrate quickly on the first few words. That will get you started correctly. 4. Don't tune out a speaker just because you don't like his or her looks, voice, or general demeanor. Stay open to new information. 5. Don't overreact emotionally to the speaker's words or ideas--especially those that may run contrary to your usual thinking. Hear the other person out. 6. Before forming a conclusion, let the speaker complete his or her thought. Then evaluate by distinguishing in your mind specific evidence presented (good) verses generalities (bad). 7. Part of listening is writing things down that are important. You should always have a piece of paper, a pencil, a notebook, or a card in your pocket. Throughout the day many important things will be discussed. Take notes to listen, to remember later, and to document, if necessary.
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You Are the Message
Updated on 12-29-2007.
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